Hyperrealish Magazine Ltd. customer privacy notice
Last updated 13 March 2025
This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
Lawful bases and data protection rights
How long we keep information
Who we share information with
How to complain
Contact details
news@hyperrealish.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
Names and contact details
Addresses
Purchase or account history
Payment details (including card or bank information for transfers and direct debits)
Account information
Website user information (including user journeys and cookie tracking) Read our Cookie Policy here.
We collect or use the following information for the operation of customer accounts and guarantees:
Names and contact details
Addresses
Payment details (including card or bank information for transfers and direct debits)
Purchase history
Account information, including registration details
Marketing preferences
We collect or use the following information for service updates or marketing purposes:
Names and contact details
Addresses
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We collect your details including name, email, addrress and payment details in order to process purchases from our ecommerce store and\/or subscriptions to our premium content offering.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We collect your details including name, email, address and payment details, and purchase history from our ecommerce store and\/or subscriptions to our premium content offering in order to enable you to manage your account, cancel or upgrade subscriptions and review orders from our ecommerce store.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We collect your name and email address in order to provide email marketing, news and updates.
Where we get personal information from
Directly from you
How long we keep information
Retain inactive accounts | 6 months |
Retain pending orders |
7 days |
Retain failed orders |
|
Retain cancelled orders | 60 days |
Retain completed orders |
12 months |
Who we share information with
Data processors
Stripe
This data processor does the following activities for us: We work with Stipe to accept secure card payments on our website for subscriptions and purchases on our ecommerce store. We also offer Google Pay and Apple Pay services via our integration with the Stripe payment gateway.
PayPal
This data processor does the following activities for us: We work with PayPal to offer an additional secure payment option for our customers. We also offer Google Pay and Apple Pay services via our integration with the Stripe payment gateway.
Amazon Pay
This data processor does the following activities for us: We work with Amazon Pay to offer an additional secure payment option for our customers.
Suppliers
Certain personal data such as names and delivery addresses may be shared with our suppliers in order to fulfill your orders with us.
Joint data controllers / processors
We work with affiliate networks to advertise products and services. The affiliate networks / advertisers can be considered to make decisions on why and how personal data is collected making them a joint data controller. When users click affiliate links the affiliate program typically receives data about the click, including the affiliate ID, the time and date of the click, and potentially the user’s IP address, browser or device to track the source of traffic and conversions. Affiliate programs often use cookies to track user activity and attribute conversions to specific affiliate links.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint